Mobilicity, a start-up wireless rival to Wind and Public Mobile, has launched service in Toronto.

The company, which has plans to be up and running in Vancouver, Edmonton, Calgary and Ottawa later this year, says it will offer multiple text and voice plans to Torontonians starting at $15 a month.

The most common plans announced include:
  • North American text for $15/month;
  • Local minutes for $25/month;
  • Local talk & text for $35/month; and
  • Global text, talk, North American long-distance and data for $65/month.

Mobilicity says all of the plans are unlimited, include free caller ID, Mobilicity-to-Mobilicity calling and do not require a contract or credit check. The Glogal plan also includes voicemail, call forwarding, three-way calling and call waiting.

In an attempt to woo South East Asian customers in Toronto, the company also introduced an interesting add on bundles: a $20 unlimited long-distance to East Asia (China, Taiwan, Hong Kong, Japan, South Korea, Singapore and Vietnam) and South Asia (India, Pakistan and Bangladesh).

Along with the new plans, the company announced its lineup of six including the HTC Snap and BlackBerry Bold 9700 smartphones. Mobilicity’s feature phone, the Nokia 5230 is priced at $170 and comes with a free Bluetooth headset. A $100 data stick is also available for consumers looking for unlimited mobile internet access.

Discuss Mobilicity offerings in Digital Home's Canadian Wireless forum .