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Astral Media, Canada's largest radio broadcaster, today announced the launch of its second, third and fourth commercial FM radio stations under license with Sir Richard Branson's Virgin Radio International.

In early January 2009, the stations now known as 95 Crave (95.3 FM) in Vancouver, The Bear (106.9 FM) in Ottawa and Mix 96 (95.9 FM) in Montreal will rebranded as Virgin Radio.

The Montreal Virgin Radio station will launch early in January 2009 will focus on the Hot AC format with a target of 25-49 year-old adults.
 

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After one month of those teaser commercials, now I know what it is for sure :) I kept wanting to look it up on the CRTC website, but never had the time.

I wonder if they will start playing British pop also?
 
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