The world's largest software company released a brand new logo on August 23rd, after keeping its look in tact for the past 25 years.

Granted there's no huge change, as the new four-pane multi-coloured design still resembles the existing logo for Windows, accompanied by a clean, simple, bold font.

It's no secret that the company is trying to spruce up its image and create some buzz for soon to be released products.

Jeff Hansen, general manager of Microsoft's brand strategy, blogged:"This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs."

Hansen adds: "This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."

This is the fifth time Microsoft has changed its logo since founding in 1975 and only the second time since the company went public in 1986.

The logo was unveiled for the first time at three Microsoft retail stores in Boston, Seattle’s University Village and Bellevue, Washington and new television commercials are planned over the next few weeks incorporating the new look.

You may discuss Microsoft's upcoming tablet and phone release in our Smartphone and Tablet forum.