The Metro commuter newspaper - especially popular with urban transit riders - will expand into six new cities by April 2nd.
Torstar Corp. (TSX: TS.B), which owns a 90 percent stake in the Canadian Metro chain, reports that it will distribute 20,000 physical copies daily in Saskatoon and Regina and provide digital-only versions in Hamilton, Kitchener, Windsor and Victoria. Mobile news apps for iPhone, iPad and Android will accompany the new launches.
This extends the free daily newspaper’s reach to 15 of Canada’s top 17 metropolitan areas, and builds on the 1.4 million daily readers.
Saskatchewan, Canada's third fastest growing province, is benefiting from economic growth due to the natural resource and energy sectors making it an excellent target market. Meanwhile, Hamilton, Kitchener, Windsor and Victoria rank in the top 15 markets in composition of 18-49 year-old smartphone owners.
Bill McDonald, President, Metro English Canada, said: "It is exciting to see the demand for Metro continue to grow with both our readers and advertising partners. Our goal is to continuously improve and enhance our brand in an effort to reach the important target market of youthful, active metropolitans (YAMs) in every major city across Canada. Metro's expansion and digital enhancements are the natural next steps in this evolution."