No hugh, you misunderstood. To put it more simply, you were suggesting that there are alternatives to this price increase and what I tried to convey was that when you have a grandfathered plan (as other members have mentioned above), be aware that whole sale pricing may change the unlimited flag to a cap. It's dangerous at this time to move on unless you take the risk. I'm with Bell but the only reason is because of my grandfathered unlimited plan. So my choices are to suck up the increase or move on and take a risk with another provider who is just a re-seller of some of the other big ISPs and you might get shafted. Staying with Bell may also turn into a loss to my unlimited plan, but at that time, I will be able to make a choice. In my case, I prefer to stay and ride out my unlimited plan as long as I can with the price increase.