I'm a bit troubled with the new ad campaign Rogers has, that seems to portay men in a negative manner.
Commercial "A" shows a woman holding a DVD disk in her hand, asking if her husband returned the movie...he replies he did, only to add that he took back an empty case. She smiles smugly as he sheepishly indicates he will return the disc as well. Dumb man forgot to look inside the case.
Commercial "B" shows some trendy people standing in line outside some kind of theater. Young toothy mousy voiced girl borrows cell phone from guy to chat with her friend, and when her friend on the other end asks who else is there, she looks at him and says, "Oh him? He's a nobody". .Obviously she is some kind of important princess who does not have a phone of her own.
Commercial "C" shows young people on a bus. A young girl talks to the camera :"They made fun of me when I brought all my devices with me on this trip....but why wouldn't I??" (Definite attitude in her voice).
She prefers to watch her own shows on her tablet instead of the goofy teen movie the bus is playing. Fair enough. But then it shows two young males, obviously not too bright types, howling with laughter at an apparent funny scene in the bus movie. Princess is too smart and snobby to sit through a bus movie.
My point is that with this ad campaign, Rogers, in my opinion, is portarying men as dumb nobodies who are too dim witted, nowhere near the intellectual level of these young princesses. Yeah they are targeting that demographic, but are also alienating a good number of men.
I suppose it's all a numbers game, and there are more young princesses they can oversell their services to than us old guys....oh wait, many of us old guys make corporate level decisions that may impact long term contracts with Rogers.
Commercial "A" shows a woman holding a DVD disk in her hand, asking if her husband returned the movie...he replies he did, only to add that he took back an empty case. She smiles smugly as he sheepishly indicates he will return the disc as well. Dumb man forgot to look inside the case.
Commercial "B" shows some trendy people standing in line outside some kind of theater. Young toothy mousy voiced girl borrows cell phone from guy to chat with her friend, and when her friend on the other end asks who else is there, she looks at him and says, "Oh him? He's a nobody". .Obviously she is some kind of important princess who does not have a phone of her own.
Commercial "C" shows young people on a bus. A young girl talks to the camera :"They made fun of me when I brought all my devices with me on this trip....but why wouldn't I??" (Definite attitude in her voice).
She prefers to watch her own shows on her tablet instead of the goofy teen movie the bus is playing. Fair enough. But then it shows two young males, obviously not too bright types, howling with laughter at an apparent funny scene in the bus movie. Princess is too smart and snobby to sit through a bus movie.
My point is that with this ad campaign, Rogers, in my opinion, is portarying men as dumb nobodies who are too dim witted, nowhere near the intellectual level of these young princesses. Yeah they are targeting that demographic, but are also alienating a good number of men.
I suppose it's all a numbers game, and there are more young princesses they can oversell their services to than us old guys....oh wait, many of us old guys make corporate level decisions that may impact long term contracts with Rogers.
