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Lucky Mobile is Canada's new low cost, no surprises prepaid wireless service

Dec. 1, 2017 - Bell today announced the upcoming launch of Lucky Mobile, an easy and low-cost prepaid mobile alternative for budget-conscious Canadians with monthly plans starting at just $20.

Initially available to consumers in Ontario, Alberta and British Columbia beginning December 4, Lucky Mobile will offer service in 17 zones covering most major cities across the country including Toronto, Calgary, Edmonton, Vancouver and surrounding areas. For customers who want a plan that covers a larger area, Lucky Mobile also offers economical province-wide and Canada-wide service options.

Unlike other low-cost prepaid wireless services in Canada, there are no surprise overage or automatic charges with Lucky Mobile – customers are notified by text if they are about to use services not included in their monthly plan. Service Passes valid for 30 days are available for $3 or $5 and offer options like international calling to popular destinations.

In addition to talk and text on its cellular network, Lucky Mobile will introduce an app that enables talk and text over Wi-Fi in 2018.

Lucky Mobile monthly plans start at just $20 and all include voicemail, unlimited nationwide and international incoming calls and texts, call display, call waiting and 3-way calling. Monthly mobile data options are also available at 3G-equivalent access speeds.

Customers can bring their own mobile device and activate a Lucky Mobile SIM card or choose an affordable handset from manufacturers like Alcatel, LG and ZTE. Lucky Mobile will be available at Walmart, Wireless Wave, TBooth wireless, Wireless etc., Cellular Point, Visions Electronics and select The Source locations or by calling 1-833-88-LUCKY.

For more information, please visit LuckyMobile.ca.
 

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I took a look at the website just out of curiosity and of course, their "zones", or at least my local zone mirrors Freedom's coverage. In my opinion this is predatory and anti-competitive behaviour on Bell. Any thoughts?
 

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The government is claiming credit for Bell's "predatory and anti-competitive behaviour." ;) I also got this press release on Dec. 1.

Statement - Minister Bains comments on Bell Canada's introduction of Lucky Mobile
The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development, made the following statement:

"In June, I delivered a clear message at the Canadian Telecom Summit: Our government wants to see more options and better price points offered to all Canadian families, particularly in the wireless sector.

"Bell is joining other large service providers in Canada in offering a low-cost option for consumers. We thank Bell Canada for listening and taking a step in the right direction by introducing Lucky Mobile, a low-cost wireless carrier. We encourage all of the telecom companies to continue working in the right direction and offering Canadians more flexible and affordable options.

"Our government remains focused on the three elements of telecoms service that matter most to middle-class families: quality, coverage and price."
I also noticed in the press release in post 1 that Lucky data plans are "3G-equivalent access speeds," so keep that in mind when you are comparing plans.
 

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I agree with @cptcarter. For consumers, this new offering appears to add little to the marketplace than more confusion when choosing a carrier. The only beneficiary is Bell, which gains from weakening real competitors and advancing its goal of monopolizing the telecommunications marketplace.
 

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Yes the pricing is pretty sad in Canada. I usually come down here to Mexico and get a 1 month Unifon (ATT) plan for 200 pesos, about 16 bucks, a month. Unlimited calling to US, Canada and Mexico, 2 gigs data and a pile of social media.

I am now staying longer so I just bought a year with the actual ATT store for 2400 pesos or about 160 bucks, buy 7 months get 5 free. Same plan with 3 gigs data and they "say" its a better network. All seems to work fine anyways. And they say it will work for 3 months when you leave Mexico but I hear of others that still work after 10 months.

Needless to say I dont think I will ever buy a Canadian cell plan again as I will renew this every time I came down to Mexico.
 

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What an absolute joke on the part of the Minister. It doesn't take a long study of Lucky Mobile to realize that they mirror Freedom and this is Bell's response to taking out Freedom. I am surprised Freedom hasn't come out publicly, condemning Lucky mobile and Bell.
 

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Lucky Mobile low-cost wireless service arrives in Manitoba and Saskatchewan
(excerpts)

Bell announced that Lucky Mobile is now available to residents of Manitoba and Saskatchewan.

Lucky Mobile offers service in 19 zones covering most major cities across the country, now including Winnipeg, Regina and Saskatoon. Unlimited in-zone local calling is priced at only $20 per month.

For Lucky customers looking to add texting and data, the $40 Zone plan includes unlimited Canada-wide calls, unlimited Canada-wide and international texts, and 1 GB of data at 3G speeds. And all Lucky Mobile plans include voicemail, unlimited nationwide and international incoming calls and texts, call display, call waiting and 3-way calling.

Customers can also choose from economical province-wide or Canada-wide plans if they are more likely to be using their phones out of zone. Unlimited province-wide calling with 100 Canadian and international texts is only $25 a month. For an additional $10, customers can opt for unlimited Canada-wide calling and unlimited Canada-wide and international texts.

Lucky Mobile customers will receive even more value later this year with a new mobile app to let them talk and text over Wi-Fi outside of their monthly usage plan.

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For those that are comparing this to Freedom, there are no home zones in Manitoba or Saskatchewan - just Away coverage through Partner Networks.
 

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I checked out their plans and some of them are very good for someone like my parents who use their phone primarily for making calls and texts (NO DATA) Compared to what they are paying for now with one of the big 4 Carriers. I think I will let them know about switching over so they can stop putting money into the big corporate company's pockets .
 

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Bell today announced that Lucky Mobile is now available to residents of Québec and Atlantic Canada, bringing access to all 10 provinces.

With affordable prepaid plans and no long-term commitment, Lucky Mobile is the perfect wireless solution for students, people on a fixed income or those without an established credit history. With Canada-wide talk and text plans starting at $10 a month, Lucky Mobile is an easy way to access just the right amount of talk, text and data with absolutely no pay-per-use or surprise overage charges. All Lucky Mobile plans include unlimited nationwide and international incoming calls and texts, voicemail, call display, call waiting and 3-way calling.

Lucky Mobile offers a variety of Canada-wide, province-wide and in-zone (major urban centres) plans to meet every budget and usage requirement. For example, an in-zone plan offers unlimited local calling for $20 a month, while unlimited Canada-wide calls, unlimited Canada-wide and international texts, and 2 GB of data at 3G speeds is just $40.

Later this year, Lucky Mobile will offer customers even more value with a new app providing talk and text over Wi-Fi outside of their monthly plans.

See the press release for more details.
 

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For example, an in-zone plan offers unlimited local calling for $20 a month, while unlimited Canada-wide calls, unlimited Canada-wide and international texts, and 2 GB of data at 3G speeds is just $40.
If Lucky wants to compete in Quebec they will have to do better than that.

You can get double the data with Videotron for $45. Less if you have multiple accounts. Plus, there are no zones with Videotron and their data is LTE.
 

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Yesterday, I looked at Lucky to see what kind of plan they were offering for $10 (out of curiosity) - 50 Canada-wide minutes + 50 Texts. Not eligible for Data Add-Ons.

@ottvee They also have province-wide, Canada-wide and Canada/US plans, in addition to their zone plans.

I also noticed they have a $40 promo for Unlimited Canada-wide Calls, Unlimited Canada-wide & International Texts and 4.5 GB Data at 3G speeds which would make them more price-competitive with Videotron and other new entrants. But as I warned from the beginning, 3G speeds could be a deal-breaker for many.
 

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That $10 plan is still better than the one Bell had me on. It worked out to 8 local minutes or 4 long distance minutes per month and no texts or data. It didn't start out that way but they repeatedly cut features and increased rates until it became unusable. After that experience, I'll never go back to Bell wireless, even if they change the name to Lucky.
 

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Yesterday, I looked at Lucky to see what kind of plan they were offering for $10 (out of curiosity) - 50 Canada-wide minutes + 50 Texts. Not eligible for Data Add-Ons.

@ottvee They also have province-wide, Canada-wide and Canada/US plans, in addition to their zone plans.

I also noticed they have a $40 promo for Unlimited Canada-wide Calls, Unlimited Canada-wide & International Texts and 4.5 GB Data at 3G speeds which would make them more price-competitive with Videotron and other new entrants. But as I warned from the beginning, 3G speeds could be a deal-breaker for many.
Lucky's plans are still in-Zone only, not Canada-wide. So yes, with their Canada-wide plans you can call and text to anyone in Canada but you have to be in one of their Zones at the time. Videotron and Public mobile do not have these restrictions
 

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Zones or long distance and roaming charges are bogus with today's technology and infrastructure. Wireless companies want to set costs as if they still had to run a twisted pair for every phone call. In reality these services cost almost nothing for carriers to implement or provide in normal use. They only exist because carriers leverage high rates to upsell customers to more expensive plans they don't need. The strategy being used by Bell/Lucky is pretty obvious. They offer a $10 loss leader plan to lure customers away from third party competitors. Then they upsell customers to more expensive plans once they realize the shortcomings of the plan. Net outcome: Bell +$millions, competitors -$millions, wireless consumers -$millions.
 

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Lucky's plans are still in-Zone only, not Canada-wide. So yes, with their Canada-wide plans you can call and text to anyone in Canada but you have to be in one of their Zones at the time. Videotron and Public mobile do not have these restrictions
I think that's only true if you sign up to one of Lucky's Zone plans (highlighted in yellow.) If you sign up for one of Lucky's province-wide or Canada-wide plans, the coverage map looks the same as Bell's.
 

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I think that's only true if you sign up to one of Lucky's Zone plans (highlighted in yellow.) If you sign up for one of Lucky's province-wide or Canada-wide plans, the coverage map looks the same as Bell's.
Hmm Looking at their website again. I think you are correct.
 

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Zones or long distance and roaming charges are bogus with today's technology and infrastructure. Wireless companies want to set costs as if they still had to run a twisted pair for every phone call. In reality these services cost almost nothing for carriers to implement or provide in normal use.
This has been true for some time now.
 
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