Public Mobile last week announced that it has opened 15 stores in Toronto and ten stores in Montreal in advance of a mid-May launch. The company is the second new wireless entrant to open its doors in Canada since Industry Canada held a wireless spectrum auction in 2008.

The low cost wireless company is targeting Canadians who either don't yet have a cell phone or use pre-paid plans.

The fact its network is not yet ready to launch is no reason to wait, said Alek Krstajic, CEO of Public Mobile last week from a Toronto store.

Public Mobile will be offering potential customers in Montreal and Toronto a contract free plan with unlimited local calling and text messaging for $40 a month. With no plans to provide data services or smartphones in sight, Public Mobile is all but leaving the business market to the competition.

To get customers to sign up before the launch, Public Mobile is also offering new customers unlimited Canadian long distance as long as the customer stays with the company.

In its store the company is offering four phones ranging in price from $70 to $180 including the ZTE C78 ($70), Kyocera Tomo ($110). Samsung R312 ($125) and the Kyocera G2GO ($180).

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