It may not be 4K, but LG’s new curved OLED TV does not disappoint.  In fact, the picture quality kind of puts all those other guys to shame (seriously).

Digital Home recently had the chance to get up close and personal with LG’s 2 nd generation OLED TV at a press event in Toronto.

LG released the first iteration of its OLED set last September to much acclaim, but with its $11,000 price tag, the unit remained out of reach for the average consumer.

Pricing for the new EC 9300 model comes in at less than 50% of last year’s model, at $5000. While still a significant investment, it’s certainly more palatable than the old 5-figure price tag.

While some may balk at paying $5000 for a 55” television, we’re here to tell you that if picture quality is your number priority in a new set, you won’t find anything better on the market than the EC 9300. In person, the colours are extraordinarily rich and the clarity of the picture is unlike anything we’ve ever seen.

The unit’s curve is slight but impressive. It doesn’t matter what angle you view it from: you do not lose out on colour or picture quality. Also remarkable is just how thin the set is — an unheard of 0.25-inch depth on most of its body. You really do have to see it to believe it.

LG is taking a risk on OLED technology as rivals like Samsung abandon OLED in favour of 4K, but LG says it is committed to making OLED more affordable to the average consumer.

Time will tell who comes out on top in this particular battle, but one thing’s for sure: if you're looking for sheer picture quality, LG’s OLED technology has got the competition beat.