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In an interview Wind chairman Anthony Lacavera was talking about their offerings and how they’re bundling up with their Yak brand to offer customers home phone, internet and mobile packages. Mobilicity and Public Mobile don’t offer any sort of bundling option as they only offer wireless. The Star stated that Lacavera doesn’t think they’ll survive without expanding past the Unlimited core city offerings… “They can’t just be sort of a one-trick pony in markets where there are three or four other players that are bundle players”.
I didn't think they had put much focus on the Yak brand, but I agree that bundling is unfortunately a key to the Canadian market.
 
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