The Kobo ebook reader, a low cost digital book reader, went on sale at Indigo Books this past weekend.

The ebook reader features an electronic ink screen with 1024 x 768 pixel resolution similar to the one found on the popular Amazon Kindle but does not have any wireless connectivity.

Despite the lack of wireless, the primary attraction of the Kobo reader is its price. While Amazon’s Kindle wireless reader and Sony’s non-wireless reader sell for $259, Indigo's reader (Indigo owns the majority of Kobo) will retail for $149.

The device comes pre-loaded with 100 public domain books and users can purchase and load additional books in the ePub, PDF or Adobe DRM format and load them onto the reader via a USB or Bluetooth connection.

The eReader has 1GB of memory which Indigo says should allow owners to store about 1,000 titles. An expansion slot lets users add up to a 4GB SD memory card of additional storage making it possible to store thousands of more books.

A review of the Kobo ebook store finds a selection of New York Times bestsellers starting from $9.99.

Physically the eReader is 120mm x 184mm x 10mm thick and weighs about 8 ounces, just slightly more than an average book. Battery life is similar to the Kindle. Indigo says the eReader will last up to two weeks on one charge, or up to eight thousand page turns.

Discuss the Kobo eReader in Digital Home's ebook reader forum .