Indigo Books this week announced that it has begun taking pre-orders for its Kobo ebook reader which will be available in stores in early May.

The ebook reader features an electronic ink screen similar to the one found on the popular Amazon Kindle but does not have any wireless connectivity so books must be transferred to the device via computers USB or Bluetooth connection.

Despite the lack of wireless, the primary attraction of the Kobo reader is its price. While Amazon’s Kindle wireless reader and Sony’s non-wireless reader sell for $259, Indigo's reader (Indigo owns the majority of Kobo) will retail for $149.

When it arrives in May, the Kobo device will come pre-loaded with 100 public domain books. Users can then purchase and load additional books in the ePub, PDF or Adobe DRM format and load them onto the reader via a USB or Bluetooth connection.

Physically the eReader is 120mm x 184mm x 10mm thick and weighs about 8 ounces, just slightly more than an average book. Battery life is similar to the Kindle. Indigo says the eReader will last up to two weeks on one charge, or up to eight thousand page turns.

Discuss the Kobo eReader in Digital Home's ebook reader forum .