Conflicted as to whether or not this is true.All the compelling content will move back to OTA as it becomes more popular again.
I haven't seen these estimates by SunNews. However, it would be interesting if they provided comparison metrics to number of viewers tuning in via a BDU. I actually believe that 5000 viewers via OTA is a decent turnout for the GTA.SunTV estimates that an average of about 5,000 viewers will view their new broadcast format (news/debate) via OTA in the GTA which has a population of over 4 million.
Local conventional broadcasters must transmit an over-the-air signal in the locality where they operate. There is no requirement for repeater stations in distant communities--which the London CBC is.I don't think OTA is mandated in Canada, as it is in the U.S., and evidence of that is CBC not broadcasting in the London area via OTA.
You need to keep in mind that BDU's have agreements with TV retailers to sell their services with TVs. As a salesperson, you won't make an additional commission if you talk someone into using an antenna instead.Further evidence is that the big box TV stores in weekly flyers footnote all TVs as requiring either cable or sat subscription. They never ever include antenna. And when I speak to their store specialists they tell you that you can't get HD via antenna.
Absolutely not.Is OTA DTV Broadcasting A Viable Business Model in Canada?
I wonder if that says more about their programming and less about OTA in general.SunTV estimates that an average of about 5,000 viewers will view their new broadcast format (news/debate)
As a Cat2 cable station, don't they get paid whether or not anyone is watching? Like the dozens of other specialty channels I was forced to pay for monthly?As Sun TV, the station met its Canadian content obligations primarily by airing repeats of older Canadian series such as King of Kensington, The Beachcombers, Danger Bay, Ready or Not, My Secret Identity, Super Dave and Side Effects, while also picking up some original non-fiction programming, including the movie review series DVD Show, the concert series Beautiful Noise and the food program Street Eats.
The most recent OTA stations to launch I can think of are OMNI Alberta (CJCO Calgary and CJEO Edmonton), which both launched September 15, 2008. CTS opened one station each in Calgary and Edmonton in October 2007. Prior to that CIIT launched in Winnipeg in 2006. Out of those five, only two actually broadcast local newscasts, and that's the OMNI Alberta system.Anybody have any idea when the last OTA station (in a major metropolitan market) went on air and compare that to how many Category 2 digital cable channels have launched since that time.
I just wonder if the advertising model is still relevant in the 21st century regardless of the country. Aside from iconic events like the Super Bowl, is broadcast advertising a good way to deliver qualified buyers? There are so many more media available that weren't present even a decade ago that can pinpoint and reach those most amenable to a product or service.The government has indeed "stacked the deck" against OTA broadcasting. Launching a specialty channel in Canada requires less technical overhead costs, and guarantees more revenue (carriage fees + advertising revenue).
Only see two ultimate (or shared) outcomes for the future;I just wonder if the advertising model is still relevant in the 21st century regardless of the country. Aside from iconic events like the Super Bowl, is broadcast advertising a good way to deliver qualified buyers? There are so many more media available that weren't present even a decade ago that can pinpoint and reach those most amenable to a product or service.
Proves that about 10% of viewers are OTA, but in the U.S. there are vast areas (and populations) needed to be served by OTA repeaters and that cable providers have no interest in pursuing.To the point of the viability of OTA as business model in Canada, what authoritative sources are there showing market-by-market penetration of cable and other pay services?
Here in the USA, the TVB shows ADS and Wired-Cable Penetration by DMA dated February 2011.
.TV advertising works extremely well. Unfortunately the revenues from advertising have been diluted by the expansion of available channels
I agree that this was a good article.
This is really what the problem is! . I am sure they plan to shut down OTA and reallocate the spectrum for their own profit purposes. (Eliminate the problem; value, competition.) Unfortunately the plan is not going to go well for them.The Michael Geist article is excellent.
Its the distribution mechanism (Bell's Satellite business) that fails to provide much value when internet streaming (and to a lesser extent OTA signals) exists.