Wednesday, Nov. 09, 2011
“We have to grow very considerably to balance off what we lose in our book business,” said Ms. Reisman, who, with her husband, financier Gerald Schwartz, owns more than half of Indigo. “But I have every expectation that within 18 months, we will fully make that transformation ... I would rather, for shareholders, to employ the funds and deliver to them a great result.”
To fund that shift, Ms. Reisman agreed on Tuesday to sell Indigo’s majority stake in Kobo to Japanese e-commerce player Rakuten. The deal leaves Ms. Reisman in an enviable position: Indigo will have $140-million to $150-million of cash in its coffers from the sale, in addition to the $50-million already on the balance sheet.
As well, a 10-year pact with Kobo ensures Indigo a “meaningful” share of Kobo’s profits on electronic-book sales in Canada.
Now Ms. Reisman must reinvent the book store as consumers increasingly opt for mobile readers over physical books. She’s being forced to branch out ever more into gifts, toys and home decor merchandise, even as competition gets tighter. By 2013, savvy U.S. discounter Target Corp. (TGT-N) will launch its stores in Canada, carrying many of the same types of products.
Book sales, which now make up about 75 per cent of Indigo’s business, will fall to 50 per cent in a couple of years, according to Indigo’s forecast.
Up to this point, Indigo’s investment in Kobo, of which it owns roughly 51 per cent, has been a drain on the retailer. In its second quarter, Indigo’s loss jumped to $40.4-million from $4.6-million a year earlier, squeezed by mounting Kobo expenses and a $25.4-million accounting charge.
To help create her lifestyle merchandise and experiences, Ms. Reisman will pour more money into product development and design at her recently-launched studio in New York. The private-label goods it produces are starting to take off, she said: in the latest quarter, sales of gift and “lifestyle” products rose between 28 per cent and 40 per cent.