Sub Channels for OMNI TV
All the discussion of how the CBC has there head in the sand in regard to the digital transition (e.g., London, ON), and how OTA is gaining in popularity in the U.S., has made me think of how OTA expansion could be possible in Canada.
If anyone should try for OTA sub channels, it should be OMNI out of Toronto. The two main channels they run (OMNI One and OMNI Two) have various programs of different cultures/languages.
But what would it cost if they added sub-channels that were an expansion of the unique cultural programming?
A sub-channel entirely for East Indians, Chinese, Italians, Greek, etc. I think this already exists in the States; in nearby Buffalo there is a sub-channel entirely in Spanish (WNYB 26.4). I wonder what the cost would be to start a language/cultural specific specialty channel on BDU vs. a sub on OMNI? But I bet the BDUs would be all over it in legal ways to stop OTA subs from happening.
With the way things are going in the U.S. with OTA providing unique local programming, it seems possible that this could eventually happen in Canada, especially in the large market areas.
All the discussion of how the CBC has there head in the sand in regard to the digital transition (e.g., London, ON), and how OTA is gaining in popularity in the U.S., has made me think of how OTA expansion could be possible in Canada.
If anyone should try for OTA sub channels, it should be OMNI out of Toronto. The two main channels they run (OMNI One and OMNI Two) have various programs of different cultures/languages.
But what would it cost if they added sub-channels that were an expansion of the unique cultural programming?
A sub-channel entirely for East Indians, Chinese, Italians, Greek, etc. I think this already exists in the States; in nearby Buffalo there is a sub-channel entirely in Spanish (WNYB 26.4). I wonder what the cost would be to start a language/cultural specific specialty channel on BDU vs. a sub on OMNI? But I bet the BDUs would be all over it in legal ways to stop OTA subs from happening.
With the way things are going in the U.S. with OTA providing unique local programming, it seems possible that this could eventually happen in Canada, especially in the large market areas.