i.TV today announced the launch of a movie and TV guide service for the iPhone and iPod touch.
i.TV is a free download for the iPhone and iPod touch, available exclusively in the US and Canada from the Apple App Store.i.TV presents users with relevant and up-to-date TV and movie listings based on their current location and other customizable profile settings. The service provides rich background information for most programs, including celebrity photos, biographies, show synopses, ratings, and reviews. i.TV also gives users advanced sort options that make it easy to organize television listings according to categories such as channel, show, and genre. Additionally, customers can use built-in filtering capabilities to exclude information from their listings, such as adult content.