Feeling violated by all the targeted ads? One simple step can fix it.

Online privacy is kind of an oxymoron, for most of us. Whether you’re shopping for toilet paper or comparing college tuition rates, Google and Facebook seem to always know what you’re up to.

But it doesn’t have to be this way. Back in 2014 when Facebook announced it was going to allow users to have more control over the ads they saw on the site, of course it wasn’t all about the viewer. For those who were reading between the lines, it was easy to see it coming.

Facebook ‘magically’ targeted their ads to you by examining and following your app and web-browsing history, to see what you generally wanted to buy and find out about.

The result? Ads in your feed for the exact of topsoil you were looking at on Sunday. Yes, it can be a useful reminder if you’ve forgotten what kind it was, but it’s not great.


Breaking basic levels of privacy can leave you feeling violated when ads pop up everywhere based on what you just Googled.

Unfortunately, you can’t opt out of tracking on Facebook. The good news is that you can try to conduct your searches online in private.

Companies like Digital Advertising Alliance give search engine users the choice to opt out of tracking.

The site lists companies that have chosen to participate in the browser tool. Check it out and click on the companies you don’t want tracking your online movements.

It’s free and easy to do, and stops third-party advertisers from cashing in on you. And that’s it: now you’re free from Facebook browser tracking.