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The same article is running in the Toronto Sun.

It would make sense for Rogers to do this. TSN locks up a lot of its programming and links RDS into the deal. Not having Sportsnet French was a limitation for some deals.

I don't think we will see McCown on this channel, but Jays 100% is a possibility to fill the void of the Expos. All they need are french commentators and they can just use the english feed. Same goes for Raptors which Sportsnet has programming rights to.

Also a second NHL team in Quebec would wind up here probably
 
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