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Did a search and couldn't find anything related to this, but anyway, I saw on Wikipedia that Hot 103 will become Virgin Radio 103 on May 1, 2011. Couldn't find anything online proving this, does anyone know if it's true?
 

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Well, their own website tells us that Hot 103 is owned by the same people who own Virgin Radio Calgary and Virgin Radio Toronto. Personally, I think it'd be smarter for Calgary and Toronto to change to the HOT moniker, but what do I know. Still, wikipedia isn't really a reliable source for any such thing, as there wasn't even a source listed for that poorly worded blurb. I could see some idiot at Astral Media upper management thinking to standardize on the Virgin name throughout their media holdings would be a good idea.. for web apps and such.. but really.. how could it be a good idea? Maybe they should split the difference and call it HOT Virgin 103.
 

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I always chuckle when stations re-brand. They think it's going to make that much of a difference? Some of them don't even last that long, either. Like Curve 94.3 which just switched to Fab 94 60's & 70's. Ugh.

Reminds me of some of the local bars that seem to change their names at least once a year. I don't partake in those activities, but I still find it laughable.

Anyway, I guess I better chime in on the topic. I haven't heard anything yet, but I wonder if that'll mean a format change, too? Not a fan of this format anyway.

Go CITI!
 

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Hot's consistently #1, so they won't be changing format. They may re-brand, though I doubt that too. Either way, the Wikipedia line is bunk; the timeline doesn't make sense and it hasn't been announced.
 
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