I'd say that is reasonable and fair pricing. The problem is that it is not typical of the plans offered by the major companies and must be actively sought out. That type of plan is often offered by incumbents to lure customers onto postpaid plans that incur ridiculously high costs for overages or add-on services that are not included and subsequent upselling to overpriced plans that cost over $50. Some people get charged thousands of dollars for things like roaming, long distance or add-ons like directory service before they get the upsell.
I looked on a major wireless provider's site. The cheapest plan on the main page was over $75, with others up to almost $200. A hidden menu option showed one cheaper plan for over $30 that didn't include data. Details of charges for things like data overages were not available and are probably buried in the contract fine print provided during signup. Details about cheaper prepaid plans were also difficult to find and were a much worse deal the typical $25 or less for unlimited calls and text and limited data offered by discount competitors. Who is to blame for the high costs in this case, the federal government or the company selling the services?
I pay $65/month for unlimited Canada wide calling, unlimited data, but throttled after 15 GB, call waiting, call display & name, conference calling and 2500 minutes of call forwarding (configured for busy & no answer transfer). I'm not a new customer, as I've had a Rogers (originally Cantel) cell phone for almost 27 years. My account is post paid. When I got my first phone in Jan. 1995, it was analog, no free minutes, no texts, no nothing beyond plain phone calls. I was paying around $25/month back then, IIRC, on an employee plan, as my employer at the time was partly owned by Rogers. I later had an employee plan again at IBM and again at another company. I also recently got a Pixel 6 for $573.96 over 2 years, after discounts factored in. This is the first time I didn't pay cash up front for the phone and on one occasion I got a free phone (Motorola flip phone), Other times, I've had a significant discount on the phones I got through Rogers. For example, just after the Google Nexus 5 came out, I got one for $100! All in all, I'm satisfied, compared to what some others pay.