A report from Google Canada suggests that not only are we using smartphones more but most of us won't leave home without it.
1,000 Canadians were polled online this year and the results aren't altogether surprising: 56 percent of adults were using a smartphone (up from 33% in 2012), 8 out of 10 users will not leave their homes without it and 2 of 3 use their cell phone everyday in the week.
If you'd rather give up television before parting with your cell phone, you fit in with 35 percent of the polled audience. You can count yourself in the average user category if you have 30 apps installed on your mobile and used at least 12 in the past month.
Eric Morris, Google Canada’s Head of Mobile Advertising adds: "The study shows people are using mobile to change all aspects of their life, whether it’s their job, travel, shopping, the way they communicate with others, and specifically trying to understand the world around them."
Morris said video streaming continues to be a big trend as about 75 percent of those surveyed streamed video on their small screen with 20 percent doing so each day.
As far as online shopping goes, one in four smartphone users had made at least one purchase, with half admitting to using their phones to shop at least once a month and just over 75 percent conducting searches for products or business services.
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