If they want a fancy off the shelf consumer products like video doorbells or thermostats or surveillance cameras or smoke alarms that are simple to install and use, be prepared to give up some level of your personal data or privacy.
I don't agree that needs to be true. We have smoke alarms and CO detectors that have all the features we need. They are linked by RF so an alarm in one room sounds an alarm on the others. They were plug and play with no cloud accounts or internet connection. I can see why some people might want an app to track them everywhere they go but it's not necessary. The same goes for doorbells and thermostats and many other, similar products.
The problem is that hi-tech companies have sold a lot of people on getting cheaper devices that are financed by using and selling their personal information and the data they generate. What they don't realize is that there may be a high price to pay down the road for divulging all that information. Things like doxing, canceling, stalking, identity theft and just general lack of privacy are becoming a big issue. A bad tweet made today that may be in bad taste can get someone fired, harassed, ruin their career or potentially jailed in a few years when attitudes and laws toward that subject change. Apps and devices that track health or health care are getting people in legal trouble in some states.
What's even worse is that hostile states or countries are stealing and compiling personal information for use against foreign citizens or countries. We've already seen what misinformation and disinformation spread by hostile countries can do on social media. That's just what we see. There is a lot more going on behind the scenes.