It runs as service because its designers envisioned that many (all) software packages are going to use their "amazing" licensing solution. So instead of bundling it with every app, it gets installed once as service and serves many clients. Typical "we'll rule the world" example.
The only way to have it start and stop with application is to use batch file (or some kind of scripting that's available to you).
Not what you want to hear.
