This Earth Day, Wednesday, April 22 nd , 2015, Canada's cell phone recycling program, Recycle My Cell , is calling on Canadians to do their part by recycling old cell phones responsibly.

The free program run by the Canadian Wireless Telecommunications Association (CWTA) is run in conjunction with cell phone carriers, handset manufacturers and approved processors who have come together to raise awareness about the importance of cell phone recycling.

Over 5 million wireless devices have been recovered through the program since 2005.

A 2014 National Cell Phone Recycling Study found that, on average, Canadians use their current cell phone for just two years.

"Thinking green doesn't need to be complicated,” says Bernard Lord, President & CEO of the Canadian Wireless Telecommunications Association (CWTA), “and keeping old cell phones out of our landfills couldn't be easier.”

Country-wide, consumers can participate in Recycle My Cell by dropping off old wireless devices of any brand or condition at one of more than 3,600  locations across Canada. Locations can be found by going to or .

Devices may also be recycled by using the printable postage-paid labels available on these sites and sending old devices to the cause through the mail.

Businesses and community organizations wishing to participate can do so by going one step further and registering to host a drop-off location year-round by visiting or contacting [email protected] .

For those living in Alberta or Newfoundland and Labrador, additional community challenges will be taking place. A $500 prize will be awarded to the non-profit or community organization in these provinces that collects the most old cell phones between April 22 and May 22, 2015.

Registration for this challenge can be found at .

Recycle My Cell partners include: Bell, BlackBerry, Eastlink, GEEP Inc., Google, GREENTEC, LG Electronics Canada, Inc., Lynx Mobility, Microsoft, MTS, ProMobility, Rogers Communications, Samsung Electronics Canada Inc., SaskTel, Sony of Canada, Tbaytel, TELUS, Videotron, and Virgin Mobile Canada.

For further information on Recycle My Cell contactMarc Choma at  613-233-4888 ext. 207, or [email protected] .