Digital rights and linear TV rights don't have to be sold in the same package if the NFL wants to split them. That's likely what happened.
As for rural users... they don't want to pay the true cost of supplying the service in sparsely populated areas. That means it'll only happen when the government gets urban users to subsidize them.
As for rural users... they don't want to pay the true cost of supplying the service in sparsely populated areas. That means it'll only happen when the government gets urban users to subsidize them.