The Canadian Radio-television and Telecommunications Commission (CRTC) today launched a public consultation on the issue of loud television commercials.

The federal regulator is inviting comments for the next two months on the possible technical and regulatory measures that would ensure commercials are not perceived to be louder than the programs they accompany.

"Loud ads on television can disrupt an otherwise enjoyable program and are a source of significant annoyance for Canadians," said Konrad von Finckenstein, Q.C., Chairman of the CRTC. "Viewers should not have to adjust the volume at every commercial break, and we will work with the broadcasting industry to find an acceptable solution."

For details on how to submit your comments, see the Broadcasting Notice of Consultation CRTC 2011-102 on the CRTC website.

Discuss loud television ads in Digital Home's Canadian Television Industry / Channels and Providers forum .