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CRTC says broadcasters must air ads notifying viewers of switch to digital television

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The Canadian Radio-television and Telecommunications Commission (CRTC) said today that it will require conventional television stations to air commercials informing Canadians about this year’s transition to digital television.

Starting on or before May 1st, conventional television stations will be required to broadcast a minimum of six thirty second commercials a day with at least 25 per cent of them airing 7:00 p.m. and 11:00 p.m.

The federal regulator says the commercials should include a statement informing consumer that the Canadian television system is in the process of converting its over-the-air transmitters from analog to digital and that analog over-the-air viewers will no longer receive analog signals after August 31st of this year.

The commercial must also inform viewers where they can get information on what they need to do in order to view digital transmissions after switch to digital television transmission.

Discuss all aspects of Canada's transition from analog to digital television in Digital Home's Over-the-Air television forum s.

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When will the CRTC force Cable companies to provide digital service to rural customers. My mom lives in Trenton, and Cogeco refuses to provide working Digital Cable.
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