Yesterday, Cogeco Connexion, the second largest cable operator in Ontario and Québec, unveiled a new brand identity representing a renewed approach.

"This new brand identity is inspired by our ability to innovate and deliver outstanding client experiences," stated Louise St-Pierre, President and CEO of Cogeco Connexion, adding: "(It) reflects the advanced technologies we leverage to drive our operations and meet the growing needs of our customers in the consumer and business segments".

According to a statement released by the company, Cogeco Connexion's new tagline – Switch on Amazing –is now in place.

The re-branding includes new visual elements such as a new colour palette and a new typography specific to Cogeco.

"Switch on Amazing is a tagline that embodies our commitment to offering our clients an unmatched experience at every level of interaction with Cogeco," stated Daniel Boisvert, Vice President, Marketing and Innovation, Cogeco Connexion.

To launch this new identity on the market, an extensive integrated campaign was developed consisting of radio spots, a TV commercial, high-impact billboards, print material and a strong online presence.

Cogeco Connexion offers video, high-speed Internet, telephony, fibre-based data and voice transmission, and cloud-based applications for businesses, and has 11,000 km of linear optical fibre between Windsor, Ontario, and Gaspé, Québec.

Operating a fibre-optic network since 1990, the company boasts Internet download speeds of up to 250 megabits per second and is host to COGECO TV which runs 15 community television stations in Quebec and 22 in Ontario with close to 1,000 volunteers.

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