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Well, I found this to be an interesting read. It sounds like the guy actually believed in what he did, and was trying to improve audio quality for others.

http://money.cnn.com/2009/04/30/smallbusiness/how_monster_cable_got_started.fsb/index.htm

Sort of expected him to show up in a devil costume and talk about suckering people into overpriced cables.

Funny comment about the demos too - there was one I saw at a Circuit City that you could switch between Monster and non-Monster cable to "hear the difference". It was a 50' roll of 12 ga. Monster against a 50' roll of 22 ga. generic wire. Guess which one sounded better?
 

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Noel Lee trained as an engineer and aspired to be a rock star but became neither
Engineers have this thing called ethics. ;)

All Lee did was sell overpriced ice to Eskimos. His ice was no better than the cheap stuff laying around everywhere.
 

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I would have asked him pointedly why engineering at his company gave way to litigation if he's so concerned about the quality of the products. :mad:
 
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