As Charlie Sheen heads back to a rehabilitation facility, weeks of salacious headlines are now giving way to a steep financial price for the star’s behaviour.
In fact, sources tell The Hollywood Reporter that if Two and a Half Men is forced to shut down permanently, it could jeopardize as much as $250 million US in domestic syndication revenue for producer Warner Bros. Television and millions more in lost ad revenue for CBS.
In its eighth season, Men is the most-watched comedy on television, averaging 14.7 million viewers, while it is second only to ABC’s Modern Family among the ad-coveted younger demographic of 18-49-year-olds.
Charlie Sheen better smarten up, get sober and continue doing what he does best: Entertaining us fans, or else Men will be a part of history and so will he.There are currently only two new episodes of Men that have not yet aired, and while CBS will save on license fees if production remains shut down, the loss of new Men will certainly impact the overall performance of its Monday night lineup.
At this point, the final two new episodes are scheduled to air Feb. 7 and 14. (The first is fittingly titled “Three Hookers and a Philly Cheesesteak,” according to the CBS schedule.)