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CBC draws record audiences for World Cup Final

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A record number of Canadians tuned into coverage of the 2010 FIFA World Cup South Africa final on Sunday according to BBM overnight measurements.

Spain's victory over the Netherlands attracted an average audience of 5.13 million to CBC while an average audience of 685,000 tuned in to Radio-Canada Télévision.

The combined total audience of 5.82 million for the final was more than double the combined audience to the English and French live broadcasts of the Final in 2006.

The viewing audiences peaked at 7.664 million at 4:56 p.m. ET. Online viewing was also strong as the CBC website served up over 231,000 live streams.

In addition to the strong finish, the third place match between Uruguay and Germany on Saturday attracted an average audience of 1.894 million viewers, 219% higher than the live broadcast of the 3rd Place match in 2006.

Overall, more than 28 million Canadians watched the World Cup on CBC and Radio-Canada between June 11 and July 11 with an overall average audience of 1.27 million viewers per game. The following is the average audience per game by round:
  • Opening Round - 956,000
  • Round of 16 - 1.490 million
  • Quarter-Finals - 1.892 million
  • Semi-Finals - 2.254 million
Scott Moore, executive director of CBC Sports attributes the big increase in audience to a number of factors including a new ratings system that can track "out of home" at bars and restaurants and has increased numbers for live sports by 30 to 50 per cent and the increased media hype over the first World Cup in Africa.

Discuss in Digital Home's What's On Sports Programming forum .

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