Canon Canada today announced three new PowerShot Digital cameras, the PowerShot SX150 IS, ELPH 510 HS and the ELPH 310 HS. Canon also announced the HF-DC2 Flash unit for the PowerShot line-up.

Features of new cameras, which range in price from $280 to $400 in Canada and $250 to $350 in the United States, include the ability to record high definition video, image stabilization, Smart AUTO with 32 shooting scenes, and High-Speed Burst mode.



More details of the new equipment below.
Canon PowerShot SX150 IS

The PowerShot SX150 IS Digital camera is equipped with a 12x optical zoom with 28mm wide-angle lens, 720p HD video recording, Intelligent IS and Smart AUTO. The PowerShot SX150 IS Digital camera also features a 14.1-megapixel CCD sensor and Canon’s DIGIC 4 Image Processor.



This new camera includes manual-shooting capabilities, such as aperture priority and shutter priority for optimal artistic control that any photography aficionado will appreciate. The PowerShot SX150 IS Digital camera includes a discreet-shooting mode to help ensure a low disturbance when capturing photos, and a 7.6-centimetre (3-inch) LCD screen for easy viewing and scrolling through menus.

Available in black and red, the PowerShot SX150 IS Digital camera is scheduled to be available at the beginning of September for $250 in the United States and $280 in Canada.

Canon PowerShot ELPH 510 HS

The PowerShot ELPH 510 HS Digital camera features a 12.1-megapixel CMOS sensor with a 12x optical zoom and 28mm wide-angle lens, Canon’s HS SYSTEM and 1080p Full HD video recording. The ELPH 510 HS Digital camera also includes a High-Speed Burst mode, Intelligent IS and Smart AUTO.



Available in red, black, and silver, this camera has an 8.1-centimetre (3.2-inch) wide, touch-panel LCD screen, offering fast and easy menu navigation. The ELPH 510 HS Digital camera also has Touch Shutter, simply touch the screen where you want to focus and release your finger to take a photo.

The ELPH 510 HS Digital camera arrives in early October and will sell for $350 in the United States and $400 in Canada.

Canon ELPH 310 HS

The PowerShot ELPH 310 HS Digital camera has a 12.1-megapixel CMOS sensor with an 8x optical zoom and 28mm wide-angle lens, Canon’s HS SYSTEM and 1080p Full HD video recording. The ELPH 310 HS Digital camera features a High-Speed Burst mode, Intelligent IS and improved Smart AUTO.



The ELPH 310 HS Digital camera includes a 3-inch LCD screen and comes in six vibrant colours: purple, blue, pink, green, black and silver.

The ELPH 310 HS Digital camera arrives in early October and will sell for $260 in the United States and $300 in Canada.

Canon HF-DC2 High-Power Flash

To further enhance the built-in flash of the PowerShot lineup, Canon has developed the HF-DC2 High-Power Flash, which increases the effective flash range up to approximately 30 feet and supports 24mm wide-angle shooting with the wide-panel attachment. The HF-DC2 automatically fires in-sync with the camera's built-in flash and operates wirelessly to capture subjects at twice the range of the camera’s built-in flash.

The HF-DC2 includes a mounting bracket that attaches to the camera, but it can also be hand-held or mounted on a tripod.

The HF-DC2 High-Power Flash arrives in December and will sell for $150 in the United States and $180 in Canada.

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