The Canadian Wireless Telecommunications Association (CWTA), a trade organization representing the wireless industry in Canada, has released some interesting findings about texting in Canada.
The group says Canadians sent 16.4 billion person-to-person text messages in the fourth quarter of 2010, a 15 percent increase over the 14.2 billion text messages sent in Q3 in the previous quarter.
In December 2010, Canadian sent 5.8 billion person-to-person text messages, an average of more than 186 million messages per day. The average subscriber sent 235 person-to-person in the month of December.
The total number of text messages sent in 2010 numbered 56.4 billion, a 60% increase over the 2009 total of 35.3 billion messages.
Canadians sent and received a total of 626 million text messages using Common Short Codes in the final quarter 2010, a 12 percent increase over the 560 million messages sent and received in the previous quarter.
Short Codes are numbers to which a text message can be sent and are typically much shorter than a 10-digit mobile phone number. Short Codes are easy to remember and are typically used by companies and media outlets for contests, promotions, mobile coupons, subscriptions and on-demand content. Short code text messaging is typically billed at a higher rate than standard text messaging.
A total of 2.3 billion Common Short Code messages were sent and received by Canadians in 2010, representing a 36 percent increase over the 2009 total of 1.7 billion messages.
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