The Canadian Wireless Telecommunications Association (CWTA), a trade organization representing the wireless industry in Canada, reports that Canadians sent 37.5 billion person-to-person text messages in the first six months of 2011.

The number of text messages sent during the second quarter of 2011 was 19.5 billion, 8.3% higher than the 18 billion text messages sent in the first three months of the year and almost 19% higher than the 16.4 billion text messages sent in the final quarter of 2010.

In June, 6.6 billion person-to-person text messages were sent, an average of more than 220 million messages per day. In 2009 and 2010, Canadians sent a total of 35.3 billion and 56 billion text messages respectively. Based on growth rates in the first of 2011, that number should exceed 80 billion this year.

Short Codes

Canadians sent and received a total of 786.8 million text messages using Common Short Codes in the second quarter, a 12.9% increase over the 697 million messages sent and received in the previous quarter.

Short Codes are numbers to which a text message can be sent and are typically much shorter than a 10-digit mobile phone number. Short Codes are easy to remember and are typically used by companies and media outlets for contests, promotions, mobile coupons, subscriptions and on-demand content. Short code text messaging is typically billed at a higher rate than standard text messaging.

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