The Canadian Wireless Telecommunications Association (CWTA), a trade organization representing the wireless industry in Canada, reports that Canadians sent 18 billion person-to-person text messages in the first three months of 2011.

The number of text messages sent during the first quarter of 2011 was 10% higher than the 16.4 billion text messages sent in final three quarter of 2010 and more than 25% higher than the 14.2 billion text messages sent in the third quarter of 2010.

In March, 6.2 billion person-to-person text messages were sent, an average of more than 199 million messages per day. For all of 2010, Canadians sent a total of 56 billion text messages. That number should be exceeded this year by the end of September.

Short Codes

Canadians sent and received a total of 697 million text messages using Common Short Codes in the first quarter, an 11% increase over the 626 million messages sent and received in the previous quarter.

Short Codes are numbers to which a text message can be sent and are typically much shorter than a 10-digit mobile phone number. Short Codes are easy to remember and are typically used by companies and media outlets for contests, promotions, mobile coupons, subscriptions and on-demand content. Short code text messaging is typically billed at a higher rate than standard text messaging.

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