Super Bowl XLIV was the most-watched Super Bowl ever in Canada with a record average audience of 6.7 million viewers in Canada on CTV (6.025 million) and RDS (650,000).
Overnight data from BBM Canada has found that audiences peaked at 8 million viewers in the final minutes of the fourth quarter as the New Orleans Saints' Tracy Porter returned a Peyton Manning interception for a touchdown, sealing the Saints victory.
Overall, an astonishing 16.64 million viewers - or one in two Canadians - tuned in to some or all of the broadcast on CTV or RDS. The game attracted nearly two million viewers alone in Toronto/Hamilton, Canada's largest television market, and delivered an incredible 65 share among Men 18-34, 18-49 and 25-54.
The national audience for Saints 31-17 victory over the Colts was more than 52% higher than last year's NFL championship game that had an average audience of 4.3 million viewers.
In the United States, ratings giant Neilson Co. reported the Super Bowl was watched by a record 106.5 million people, topping the 1983 finale of M*A*S*H which drew a record 105.97 million viewers. The previous Super Bowl record was last year's game between Pittsburgh and Arizona which was seen by 98.7 million viewers in the United States.
Discuss in Digital Home's Sports Programming forum .