Many online Canadians will be taking advantage of the official start of the American holiday-shopping season from the comfort of their own home, according to a new Ipsos Reid poll.
Among Canadians who have done some online shopping in the past year, one quarter (23%) say they’re "very or somewhat likely" to shop online on Black Friday at American websites.
On average, these shoppers intend to spend $225.50 at U.S. retailers on Black Friday. Black Friday is the day after U.S. Thanksgiving and is the year's busiest shopping day in the United States.
The Ipsos Reid poll of just over 1,000 online Canadian adults, found that six in ten (57%) Canadians have shopped online at a Canadian or American website in the last year, with one half (48%) shopping from a Canadian retailer and three in ten (29%) having made a purchase from an American website.