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from a press release

Alphabet Photography Inc., based in Niagara Falls, Ontario organized a Flash Mob in Welland, Ontario, Canada on November 13th to simply spread some Christmas cheer and thank its customer base, but it seems to have taken on a life of its own ever since it was uploaded in mid-November.

Only seven weeks after the video was first uploaded to youtube, it has went from a Christmas Video Card produced and created by a small Niagara Falls-based company to send to their clients, to a YouTube record breaker, recently surpassing over 25.4 million views.

Jennifer Blakeley, Founder of AlphabetPhotography.com came up with the idea for the flash mob and organized Chorus Niagara, a non-profit choir of more than 80 singers who went from quietly blending into the busy mall atmosphere to belting out a classic Christmas carol to the shock and amazement of mallgoers. Seaway Mall's Food Court in Welland, Ontario, Canada acted as the backdrop. The Mall's food court has now been labelled "The World's Most Famous Food Court".

"Never in our wildest imagination did we think our Christmas video would create so much buzz and attention all across the world; it was really meant to just act as a Christmas card as part of our monthly newsletter to our customers," said Jennifer Blakeley, Founder and President of Alphabet Photography. "Words cannot describe how touched we are by the fact that we've reached so many people across the world. It's an absolute honour to lay claim to the world's most-watched Flash Mob of all time," she added.

To date, the Christmas Food Court Flash Mob garnered over 26 million views. Other flash mobs that have been uploaded to YouTube and have went viral have taken months and years to reach the million mark; Alphabet Photography's took only seven weeks to beat the record. Notables include "Freeze" in New York's Grand Central with 24.3 million views; Sound of Music at Central Station Antwerp (Belgium) with 23.8 million views and the T-Mobile Dance and Liverpool Street Station with 25.2 million views, which has now been bumped to the second most-watched flash mob.

"The Christmas Food Court Flash Mob video was all about the message of Christmas getting out there. The fact that it is now the most-watched in the world is just a bonus."

As of December 23rd, the video is rated the #1 Most Viewed, Top Favourited and Top Rated Video of All-Time in Canada in the People & Blogs category.
 

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The video
 

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That's neat. The janitor looks like the guy on Verison...can you hear me now?
 

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Very cool!!
 

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When see these flash mob videos, I often wonder how many spectators really understand what is going on. I bet many are just realizing (and reliving) the event right now. I hope I get to witness one someday. Thanks for sharing.

Awesome. Just awesome.
 

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This event was at a small mall in Ontario Canada. It was kept a secret so only regular mall shoppers were present. the one at Roseville Galleria was advertised beforehand, probably to attract more shoppers to the mall. Typical Amerian behavior. This was not a typical flash mob.
 
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