Alphabet Photography Inc., based in Niagara Falls, Ontario organized a Flash Mob in Welland, Ontario, Canada on November 13th to spread some Christmas cheer and a YouTube video of the event has gone viral.
Jennifer Blakeley of AlphabetPhotography.com came up with the idea for the flash mob and organized Chorus Niagara, a non-profit choir of more than 80 singers who went from quietly blending into the busy mall atmosphere to belting out a classic Christmas carol to the surprise of mallgoers. Seaway Mall's Food Court in Welland, Ontario, Canada acted as the backdrop.
"Never in our wildest imagination did we think our Christmas video would create so much buzz and attention all across the world; it was really meant to just act as a Christmas card as part of our monthly newsletter to our customers," said Jennifer Blakeley, Founder and President of Alphabet Photography.
To date, the Christmas Food Court Flash Mob garnered over 26 million views. Other flash mobs that have been uploaded to YouTube and have went viral have taken months and years to reach the million mark; this Canadian video took only seven weeks to beat the record. Notables include "Freeze" in New York's Grand Central with 24.3 million views; Sound of Music at Central Station Antwerp (Belgium) with 23.8 million views and the T-Mobile Dance and Liverpool Street Station with 25.2 million views, which has now been bumped to the second most-watched flash mob.
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