The CRTC has released the financial results for cable companies, Direct-to-Home (DTH) satellite distribution and Multipoint Distribution System (MDS) companies in Canada in 2009 and the numbers were staggering.

Despite the worst global downturn since the Great Depression, total revenues in the Canadian Broadcasting industry grew by $1.1 billion to reach $11.4 billion in 2009.


Revenue growth for cable companies slowed only slightly to 11.9% last year after having increased by over 16% in both 2007 and 2008. Total revenues climbed from $8.2 billion in 2008 to $9.2 billion in 2009. Operating expenses rose by 10.6% over the same period, or from $4.6 billion to $5.1 billion.

As a result, profits in the Canadian Cable industry before interest and taxes (PBIT) climbed 16.1% from $2.1 billion to $2.3 billion in one year. The number of Canadian households that obtained basic-television service from a cable company grew by 2.2% to 8.1 million subscribers.

The average annual revenue per cable subscriber in 2009 was $1,139.77 or $94.98 per month. Readers should note that the average revenue per cable subscriber is not directly comparable to the average revenue earned by DTH and MDS customers because cable revenues also include revenues for non-programming services such as internet access and telephony services.

According to the report, in just four years Cable television revenues and profits have climbed 86% and 100% respectively.


Between 2008 and 2009, total revenues for direct-to-home (DTH) satellite distribution and multipoint distribution system (MDS) companies increased by 7%, going from $2 billion to $2.2 billion. There was little change in operating expenses as they increased only slightly from $1.66 billion to $1.73 billion.

DTH and MDS companies reported a PBIT of $82 million, up from $81.4 million in 2008, and a PBIT margin of 3.7%, down from 4% the previous year.
The number of DTH and MDS subscribers to basic service was 2.3% higher, rising to 2.8 million. The average annual revenue per DTH/MDS subscriber in 2009 was $793.97 or $66.16 per month.

The CRTC report shows that in the last four years, DTH and MDS revenues and profits have climbed 52% and 82% respectively.

Read the complete Broadcast Distribution report on the CRTC website.
Discuss in Digital Home's Canadian Television Industry forum .