Recycle My Cell, a program tailored for environment-friendly disposal of mobile devices and accessories, opened up registrations for its national school challenge.

The fourth annual Recycle My Cell Student Challenge calls on all students from Kindergarten to Grade 12 as well as post-secondary institutions across Canada to collect old wireless devices, including feature phones, smartphones, wireless PDAs, pagers, accessories and mobile phone batteries for a chance to win prize money for their school to be used towards environmental initiatives.

Recycle My Cell, the national sponsor of Waste Reduction Week in Canada, will run the student competition from October 21 to November 22, 2013. The goal is always to reduce the amount of e-waste that goes into Canadian landfills, and to promote cell phone recycling.

The school in each province and territory that collects the most cell phones (based on school population) will be awarded $500 to be used towards a school environmental project.

In 2012, more than 4,000 cell phones and more than 270 kilograms of wireless accessories and batteries were collected through the Challenge.

" Waste Reduction Week in Canada is about building awareness around consumer behaviour, sustainable consumption, and waste reduction," said Jo-Anne St. Godard, Executive Director of the Recycling Council of Ontario.

"With more than 27 million Canadians acquiring a new cell phone every two-and-a-half years, this program provides an important call to action that ensures every device is reused or properly recycled," she adds.

Recycle My Cell Partners include: Bell, BlackBerry, Eastlink, GEEP Inc., GREENTEC, LG Electronics Canada, Inc., Lynx Mobility, Motorola Mobility, MTS, Nokia, Rogers Communications, Samsung Electronics Canada Inc., SaskTel, Sims Recycling Solutions, Sony Mobile Communications, TBayTel, TELUS, Videotron, and Virgin Mobile Canada.

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