Cable Cable, a small cable company based out of Fenelon Falls Ontario, says it has reached an understanding with Rogers Media carry to Sportsnet One.

The company, which provides service to about 4,000 homes, becomes the first and only broadcast distributor, outside of Rogers themselves, to carry the new Sports specialty channel.

Sportsnet One becomes part of Cable Cable`s Digital Starter package airing in standard definition on channel 88 and in high definition on channel 224.

"All of our staff here at Cable Cable felt that it was in the best interest of our customers to ensure they did not miss out on the balance of the Blue Jays regular season games. said Michael Fiorini, the company`s Vice President and General Manager.

Discuss Rogers SportsNet One in Digital Home’s Canadian Television Industry forum .