The sale of DVD players is expected to exceed the sale Blu-ray disc players for several years to come according to research from In-Stat.
The market research firms predicts that even by as late as 2013 Blu-ray player shipments will still lag slightly behind the 90 million DVD player unit shipments.
In 2013, sales of network-enabled Blu-ray players/recorders will approach 80 million units, however, thanks to a higher average selling price, Blu-ray revenues are expected to be more than 4 times as large as DVD player revenue.
“In North America, significant price drops of Blu-ray players drove unit shipments to triple in 2009,” says Michelle Abraham. “Blu-ray is finally starting to make significant advances market.”
Despite last years big price drops, the researchers say price is still the biggest impediment to more rapid Blu-ray adoption. In its most recent survey of U.S. consumers, 18% of respondents with at least some interest in purchasing a Blu-ray player cited cost as a barrier to buying.
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