When asked by Wilson Rothman of the Gizmodo blog site last week about adding a Blu-ray player to the Xbox 360 game console, Steve Ballmer CEO replied "Well I don't know if we need to put Blu-ray in there—you'll be able to get Blu-ray drives as accessories."
This apparently innocuous response then exploded in the blogosphere as a "revelation" that Microsoft would soon be releasing a Blu-ray player with the Xbox 360.
In response to the overheated blogoshpere, Larry Hryb, the ‘Xbox Live Director of Programming’ has posted in his Major Nelson blog that Microsoft has no plans for Blu-ray on Xbox 360.
Larry wrote "During an interview yesterday, Steve Ballmer was asked about Blu-Ray and the Xbox 360. I wanted to clear something up. Steve was referring to Blu-Ray accessories for the PC. As we have said in the past, we have no plans to introduce a Blu-Ray drive for the Xbox 360. In fact, the future of home entertainment starts very soon when Xbox 360 becomes the first and only console to offer instant-on 1080p streaming HD movies. With a library of thousands of TV shows and movies to choose from, Xbox 360 owners can instantly watch the movies they want, when they want, in the highest form of high definition."