Bb10 user here, I looked at the priv in a bell store and thought it was quite nice. Hardware wise it was a little big for me but manageable, in winter at least when I'd have a coat pocket to put it in. I thought the pkb was a bit on the cramped side but I could probably get use to it. On the software side I found android fairly intuitive and seemed pretty responsive but I am much more comfortable with BlackBerry 10 obviously. This was my first exposure to Android. I hope the priv does well and keeps them in the hardware game.