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On a conference call held to discuss BCE's better-than-expected 2Q financial results, Chief Executive George Cope confirmed expectations that BCE will launch Solo Unlimited this month after Rogers recently took the company by surprise, launching Chatr.
Cope said Solo Unlimited will be distributed in more than 500 locations by the time it is launched and it will target budget conscious subscribers in cities in an attempt to target a niche part of the market as a way of protecting its existing higher-margin customers. In addition, Solo Unlimited could generate additional revenue from roaming charges incurred by calls made outside the city, Cope said.