Bell Media and the Fédération Internationale de Football Association (FIFA) have announced a deal which gives Bell exclusive Canadian broadcast rights to 2018 FIFA World Cup Russia, 2022 FIFA World Cup Qatar and FIFA Women's World Cup Canada 2015.
The agreement means FIFA World Cup coverage in Canada will air in English on CTV, TSN and in French on RDS. Bell also secured mobile and internet streaming rights for Canada.
The full programming package also includes other FIFA events between 2015 and 2022 including the Women's World Cup in 2019 along with the FIFA Men's and Women's U-20 and U-17 World Cups, FIFA Confederations Cup, FIFA Beach Soccer World Cup and FIFA Futsal World Cup.
Financial details of the agreement were not disclosed.
The previous FIFA World Cup in 2010 aired on CBC where it drew record audiences. The 2010 final from South Africa final in which Spain defeated the Netherlands attracted an average audience of 5.82 million on the CBC and RDS, double the combined audience to the English and French live broadcasts of the Final in 2006. Overall, more than 28 million Canadians watched the World Cup between June 11 and July 11, 2010 with an overall average audience of 1.27 million viewers per game. The 2014 FIFA World Cup will air on CBC and RDS.
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