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I don't have a huge problem with exclusive deals with streaming services. ...

... I have a problem with them using the massive profits to shut out innovative players by buying up the content rights. I have a problem with them using internet bandwidth caps that don't apply to their own services to make other offerings less appealing...
Yes, putting aside discussion of the Freidman "Chicago School" of free market economic theory for now (other than to say it really only applies to true free market systems not dominated by an oligopoly), these Latte and Shomi exclusive deals seem to be less about bragging rights for the most content, and more about making sure that this content is not available to Netflix.

The content owners/distributors (who are the same) have a vested interest in slowing innovation that threaten their current revenue streams.
 

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Discussion Starter #62
Music Meets Television on Bell Media’s “Project Latte”

New streaming service to feature exclusive premium TV programming documenting the stories behind the world’s greatest musical icons, including John Lennon, Elvis Presley, Lou Reed, Paul Simon, Pink Floyd, Rush, Bruce Springsteen, The Who, Duran Duran, Motörhead, Jimi Hendrix, Bob Marley, Heart, Bob Dylan, Fleetwood Mac, and more

The definitive stories behind some of the world’s most influential music legends have found a home on “Project Latte,” it was announced today. From the Beatles and the Band to Jay-Z and U2, Bell Media’s upcoming subscription on-demand video streaming service, launching next month, will feature a collection of premium TV programming expressly dedicated to music and its icons, curated with insight from Bell Media’s in-house music experts. Representing a wide variety of genres from Heavy Metal to Pop, “Project Latte’s” Music collection will include feature-length documentaries like THE ROLLING STONES: CROSSFIRE HURRICANE as well as entire television series, such as the critically acclaimed HBO series FOO FIGHTERS: SONIC HIGHWAYS from BBC Worldwide.

The collection of programming will give music lovers an exclusive and extensive look at some of the most influential artists of all time, who helped shape contemporary music. At launch, “Project Latte’s” Music collection will include more than 50 titles at launch.

“From heavy metal rock gods and generation-defining stadium legends, to pop icons and cult heroes – the world of music is a fascinating subject to explore on television,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “Once again, we’re defining Project Latte by delivering programming not found anywhere else, including this exclusive collection of can’t-miss music specials and documentaries.”

“Project Latte’s” Music Collection


Featured Documentaries
• Exclusive to “Project Latte” are full, feature-length documentaries examining the lives and careers of artists and groups such as Ozzy Osbourne, Paul McCartney, The Beatles, Bruce Springsteen, Freddie Mercury, Pink Floyd, Peter Gabriel, Marvin Gaye, and more.
• THE ROLLING STONES: CROSSFIRE HURRICANE, the 150-minute feature released in 2012 on the occasion of the Stones’ 50th anniversary documenting the early years of the legendary band, is also exclusive to “Project Latte.”

Featured Series
• Available exclusively on “Project Latte” later in 2015, the acclaimed eight-part HBO documentary series FOO FIGHTERS: SONIC HIGHWAYS from BBC Worldwide follows the band as they explore the roots of American music and record their eighth album.
• The 11-episode, Gemini Award-nominated documentary series METAL EVOLUTION from Banger Films (Super Duper Alice Cooper) comes exclusively to “Project Latte,” and traces the roots of heavy metal and its subgenres.
• DOWN THE TRACKS is an exclusive series chronicling the musical leanings and influences of iconic artists such as Led Zeppelin and Bob Dylan.
• INXS: NEVER TEAR US APART is a four-hour exclusive scripted mini-series chronicling how six suburban boys in a band from Australia conquered the world with a unique sound and a work ethic that became legendary. In an exclusive collaboration with the band and those who knew them best, the Shine Australia-produced drama tells for the first time the extraordinary and uncensored story of INXS, who, with over 30 million records sold worldwide are one of Australia’s most successful rock bands ever. Featuring a stellar cast and unprecedented access to an archive of music, it's the ultimate rock-'n'-roll story of mateship, conflict, success, and excess.

CLASSIC ALBUMS

• CLASSIC ALBUMS is an exclusive documentary series from Eagle Rock Entertainment that features a behind-the-scenes look at the best and most influential pop, rock, and heavy metal albums with in-depth interviews with those involved in the making of the album and commentary from artists who have been heavily influenced by these records.
• Albums explored include Black Sabbath’s “Paranoid”, Bob Marley’s “Catch A Fire”, “Who’s Next” by The Who, Elton John’s “Goodbye Yellow Brick Road”, Fleetwood Mac’s “Rumours”, Nirvana’s “Nevermind”, U2’s “The Joshua Tree,” Rush’s “2112/Moving Pictures”, and more.

BEHIND THE MUSIC

• Exclusively on “Project Latte,” VH1’s Emmy award-nominated documentary series BEHIND THE MUSIC focuses on some of the world’s most influential artists.
• The series chronicles the successes and hardships faced by musical artists such as John Lennon, Genesis, Heart, and Judas Priest, and includes interviews with the subject themselves, family members, friends, colleagues, and fellow musicians.

Programming announced today represents content from Banger Films, BBC Worldwide, Eagle Rock Entertainment, and Shine Group.
Press Release.
 

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Project Latte is Cravetv

Craving attention – and profits: Bell enters streaming battle

With the launch of a new video-on-demand service dubbed Cravetv, Bell Media hopes to take on Internet streaming giants while still keeping one foot firmly planted on the side of its traditional television business.

The media division of BCE Inc. will host an event in Toronto on Wednesday [Dec. 3/14] to unveil the features of the new service that will launch by the end of the year and compete with subscription-based offerings from U.S.-based Netflix Inc. and homegrown rival Shomi, a joint venture between Rogers Communications Inc. and Shaw Communications Inc.

But in an interview with The Globe and Mail Monday, Bell Media president Kevin Crull said that unlike Shomi, the library of more than 10,000 hours of television programming on Cravetv will only be available for purchase to customers with a traditional TV subscription.
Note the bolded (by me) section.

Related Info:

BCE Trademarks Crave TV Ahead of Streaming Service Debut

BCE Inc. (BCE), Canada’s largest telecommunications company, has registered a series of trademarks using the name “Crave” ahead of the introduction of its new online streaming service.

A numbered corporation registered to a BCE executive, Maria Margiotta, took out trademarks on names including Crave TV, Crave Movies, Crave Sports, Crave News and Crave Kids in October. The trademarks are for “subscription video on demand” services, according to the filings
 

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So instead of being a true competitor to Netflix, this is more of a paid VOD service. I wonder how much stuff will move off free VOD (with subscription to the right channel) to CraveTV.

The only way in which this will be a competitor to Netflix is that they will use their massive profits from others services to buy up the streaming rights to content.
 

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Since this new service will be available to TV subscription customers only, the price of this service should be lower than $8 per month.
Probably around $5 or even for less.

It looks that this service is not so much about competing with Netflix but it is aimed at cord cutters to bring them back to TV subscription service.
 

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If it's going to be for TV customers only, it should have the current seasons on there too. Then I can watch stuff whenever I want instead of having to remember to PVR it first.

That might be worth something.
 

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Well, between current HBO content available on demand, on TMN GO and soon more content on new service The Crave, I might just cancel my Netflix subscription.
 

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exclusive deals seem to be less about bragging rights for the most content, and more about making sure that this content is not available to Netflix.
Exactly. It's also about keeping competitive services such as Google Video and Amazon Prime from entering Canada. Difficulty in obtaining content kept many music streaming services out of Canada for years and still reduce the value of those that do offer their services in Canada. Now we are seeing a similar situation with video streaming services. Companies like Bell and Rogers tied up streaming rights while, until now, didn't offer them to Canadians at competitive rates. (Some were available on PPV at high rental rates.) Due to difficulty in obtaining rights and a loss of customers to Shomi and Latte, Netflix could decide to pull out of Canada. A US based music service I subscribed to several years ago did. It's a pattern of restricting market access to Canadians that is being repeated in yet another format, this time streaming video. In theory, Canada could be a market leader in such industries, as it was in cable TV 50 years ago, but protectionism is killing innovation.
 

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Discussion Starter #70
Bell Media Reveals Canadian First-Look Strategy for “Project Latte”

Bell Media announced today a first-look strategy for its subscription on demand video streaming service that will see episodes of original Canadian series premiere on “Project Latte” 24 hours in advance of their network television premieres. The announcement was made as Bell Media revealed the premium Canadian scripted content that will be available on the service, representing the most-acclaimed and most-watched original primetime programming in Canada. It was also confirmed today that CORNER GAS: THE MOVIE will be the first Canadian program to receive a first-look screening on “Project Latte” ahead of its linear television premiere.

The first-look strategy is designed to provide crucial samplings of episodes ahead of their regular network airings, while providing an additional platform to proudly showcase Canada’s independent productions. Series that receive first-look screenings will stack on “Project Latte” for their entire current-season run, which will be immediately complementary to the past-season episodes also on the service.

In 2015, Bell Media original productions SAVING HOPE, MOTIVE, SPUN OUT, and more will receive a first-look premiere on “Project Latte,” becoming the only titles on the service with past and in-season episodes available. The announcement comes as additional drama titles were announced for “Project Latte,” and on the eve of a major announcement tomorrow confirming final details for the service.

“Our first-look execution not only provides terrific value to customers of Project Latte, but represents an additive strategy, delivering a Canadian advantage for our production partners,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “It demonstrates pride of place for our original productions and the value they provide. With complete past seasons along with the current, in-season episodes available on the service, it helps build the profile of these series for discovery by even more TV viewers.”

With more than 40 titles comprising nearly 1,000 assets at launch, “Project Latte” will feature more primetime original Canadian television programming than any other similar service. At launch, premium, non-kids Canadian programming on “Project Latte” will total more than 12% of the service’s entire catalogue, with more original content to be added regularly.

Curated to reflect “Project Latte’s” commitment to premium TV programming, Canadian titles announced today represent more than 200 Canadian Screen Award nominations.

Canadian Scripted Programming on “Project Latte”

Drama
• Recently renewed for a fourth season, SAVING HOPE is currently Canada’s most-watched original drama series, with an average audience of 1.5 million viewers on CTV. SAVING HOPE will be featured in “Project Latte’s” first-look strategy, where new episodes will appear on the service 24 hours in advance of their linear TV debut. At launch, 41 episodes will be available.
• DEGRASSI is simply one of the most successful original dramas in Canadian television history. Seen around the world and the recipient of a Peabody Award, the Emmy-nominated series will live in “Project Latte’s” Teen Drama category.
• All three seasons and 29 episodes of the Golden Globe Award-nominated and Emmy Award-winning historical drama and international co-production THE BORGIAS (2011-2013) will be featured.

Sci-Fi & Fantasy
Bell Media previously announced its Sci-Fi & Fantasy collection would exclusively feature some of its most successful original productions:
• ORPHAN BLACK, the conspiracy clone thriller and smash hit international success starring Tatiana Maslany.
• BITTEN, Space’s most-watched original series of all time about the world’s only female werewolf.
• And the upcoming KILLJOYS, the interplanetary space drama from ORPHAN BLACK producers Temple Street Productions.

Comedy
• Bell Media announced today that the unedited theatrical cut of the upcoming feature film CORNER GAS: THE MOVIE, to be released in cinemas nationwide tomorrow, will have a special first-look, advance screening window on “Project Latte” before making its linear television debut.
• One of the most successful original comedy series in Canadian history, all 107 episodes and six seasons of the CTV hit CORNER GAS (2004-2009) will also live on “Project Latte.”
• Both the complete first season and the upcoming second season of Dave Foley’s current original comedy SPUN OUT, returning in early 2015 on CTV, will be available.

Crime & Mystery
“Project Latte’s” previously announced Crime & Mystery Collection will also feature hit original programming from Bell Media:
• With an average audience of 1.3 million viewers, the CTV crime procedural MOTIVE is one of Canada’s most-watched original dramas. All 26 episodes of the first and second seasons, along with weekly first-look episodes from the upcoming third season, will be featured.
• One of the most successful original drama series of all time, FLASHPOINT (2008-2012) has been credited with advancing the renaissance in Canadian TV drama. All five seasons and 75 episodes will be available on “Project Latte.”
• Licensed in over 120 markets and seen in 33 languages, CTV’s THE LISTENER is one of Canada’s most successful drama series. “Project Latte” will feature all 65 episodes from the series’ five seasons (2009-2014).
• Returning for its second season in early 2015, “Project Latte” proudly features the critically acclaimed police drama 19-2, Bravo’s #1 new series of 2014, and a Top 3 program overall.

Today’s announcement is the latest in a series of programming confirmations by Canada’s premium subscription on-demand video streaming service, code-named “Project Latte” and set to launch this month. Devoted exclusively to the best content on television, the service will feature thousands of hours of content representing TV’s top premium brands, including the entire off-air library of HBO’s iconic programming catalogue; an unmatchable comedy slate headlined by SEINFELD and featuring every single episode of MONTY PYTHON’S FLYING CIRCUS; TV programming not found anywhere else in Canada, including MANHATTAN; a Superhero collection headlined by some of the most-watched television programs on air including ARROW and THE FLASH; a Sci-Fi & Fantasy collection led by genre blockbusters ORPHAN BLACK and DOCTOR WHO; a collection of premium TV programming expressly dedicated to music and its icons; as well as additional premium drama programming from Hollywood and the U.K. Additional details about “Project Latte” will be announced at a press conference tomorrow.
Press Release.
 

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Discussion Starter #71
Hollywood’s Best Dramas Land on Bell Media’s “Project Latte”

Bring on the tears, thrills, scandal, and suspense. Bell Media announced today a can’t-miss lineup of additional premium Hollywood and British drama programming for its upcoming subscription on-demand video streaming service, code-named “Project Latte,” to complement its catalogue of previously announced off-air HBO dramas. With HBO titles comprising only 16% of overall drama content on “Project Latte” at launch, the additional titles announced today embody thousands of additional hours of premium drama programming, representing the best titles from broadcast, cable, and pay networks, including brands such as F/X, BBC, Channel 4, TNT, Bravo, The CW, and CTV, and including previous seasons of Showtime® content. In total, subscribers will have access to more than 90 hit dramas and 3,500 hours of drama programming on Day One. The announcement comes on the eve of a major announcement tomorrow confirming final details for “Project Latte.”

In addition to library content for some of the best drama recently seen on television, “Project Latte” will also feature past seasons of some of the most-watched and biggest buzz series currently on TV. It all adds up to dozens of premium, serialized, Golden Globe, Emmy, AFI, TCA, SAG, and BAFTA Award-winning dramas, strategically curated for marathon-watching on “Project Latte.”

“We’re proud to deliver this comprehensive collection of A-list Hollywood dramas, led by thousands of sticky episodes, exclusively available only on Project Latte,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media.

Additional Dramas on “Project Latte”:

Current Series
• “Project Latte” exclusively features past seasons of hit dramas currently seen on television, including the critically acclaimed MASTERS OF SEX and NURSE JACKIE, nominated for more than 30 Golden Globe, SAG, and Emmy Awards.
• Additional exclusive current series titles include hit cable dramas, THE LAST SHIP, GRACELAND, SALEM, LEGENDS, DALLAS, and FRANKLIN AND BASH, in addition to multiple Emmy Award-winner HOMELAND.

Off-Air Library Series
• Some of television’s most acclaimed recent dramas can also be found on “Project Latte,” including FRIDAY NIGHT LIGHTS and THE WEST WING, Aaron Sorkin’s masterpiece that has been described as one of the best-written TV series of all time.
• Other premium off-air titles include DAMAGES, RESCUE ME, WEEDS, THE L WORD, and THE BIG C.

British Dramas
• New British dramas announced for “Project Latte” today include Bravo’s hit series THE FALL, described by the Globe and Mail as “the best British thriller in years.”
• Additionally: period drama THE HOUR, acclaimed by The Atlantic as “not the British MAD MEN: it's better”’; as well as Channel 4’s gangster drama THE FEAR.

Teen Drama Collection
• “Project Latte’s” Teen Drama collection includes current CW hit series REIGN, winner of the 2014 People’s Choice Award as “Favourite New Drama,” and fellow current CW hit HART OF DIXIE.
• Additional teen titles include pop-culture phenomenon THE O.C. and cult-hit VERONICA MARS.

Crime & Mystery Collection
• For viewers craving the thrill of suspense, “Project Latte” has a lineup of premium past and present hit crime and mystery content including THE SHIELD, the Golden Globe Award-winning Best Drama series named by Time magazine as one of the greatest television series of all time.
• Additional “Crime & Mystery” titles exclusive to “Project Latte” include current Top 20 hits CSI, BLUE BLOODS, and PERSON OF INTEREST, as well as THE FOLLOWING, HOSTAGES, NIKITA, and MOB CITY.

HBO Dramas
• As previously announced, “Project Latte” will exclusively feature hundreds of hours of premium HBO programming, including the entire off-air library catalogue, including top dramas THE SOPRANOS, SIX FEET UNDER, CARNIVALE, HUNG, DEADWOOD, BIG LOVE, IN TREATMENT, OZ, ROME, and more.

Programming announced today represents content from 20th Century Fox Television Distribution, BBC Worldwide, CBS Studios International, Endemol, Lionsgate, MGM, NBC Universal, Shine Group, Sony Pictures Television, and Warner Bros. International Television Distribution.
Press Release.
 

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But in an interview with The Globe and Mail Monday, Bell Media president Kevin Crull said that unlike Shomi, the library of more than 10,000 hours of television programming on Cravetv will only be available for purchase to customers with a traditional TV subscription.
Well screw you too then Bell. You've just lost a potential customer.
 

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Bell and other providers have lost many TV subscription customers in Canada.
To me it looks that this new service has not been created to give more choices to cord cutters but to provide additional service to TV subscription customers to retan them and possibly attract new customers.
 

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It's an extra cost item, similar to creating several new channels with VOD and putting them in an $8.99 theme pack. Multiply that by two to get both Shomi and CraveTV. Those 20,000 hours of programming didn't appear out of nowhere. Much of that programming would have previously been syndicated and sold to existing channels but it's now an extra cost item. For example, the off air HBO programming would have been rerun occasionally and included as a VOD bonus for existing HBO customers. A full TV package in Canada just went up by almost $18 while the quality and choice of programming on existing TV channels and BDU subscriptions just went down. I know Bell wants to spin CraveTV as an exciting new feature but is it really? It also looks like a bunch of existing programming packaged in a new, expensive suit.
 

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I just watched a segment on BNN.
"This service offers a twist on streaming service....it is only offered to existing TV subscribers....not only Bell Subscribers....ALL TV subscribers. Telus has already signed an access contract for their subscribers"

I paraphrase. I wonder how likely Rogers will allow access since they have a competing Shomi, unlikely.

EC
 

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Discussion Starter #76
The press conference has started - CraveTV will be available Dec. 11 for $4/month, through your TV set top box, tablet or smartphone, desktop or laptop. Available soon to Samsung Smart TV and Xbox Gaming Systems.

Eastlink will also be a launch partner. Northwestel joining soon.

www.cravetv.ca
 

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Since TV subscription is required I was anticipating it would be less expensive than Shomi or Netflix but at $4 a month it is better offer than I had expected.
 

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Discussion Starter #79
Introducing CraveTV: All You Can Watch for $4/Month

Premium television, for $4/month. At a press conference this morning, Kevin Crull, President, Bell Media introduced Canada to CraveTV™, the company’s next-generation subscription on-demand video streaming service launching Thursday, Dec. 11. Costing about as much as a latte, CraveTV brings simplicity, ubiquity, accessibility, and premium content to Canadian TV lovers at an unbeatable value.

With a singular focus on delivering the best TV content of yesterday and today, CraveTV is designed to complement Canada’s current TV offerings as an additive service featuring exclusive, premium programming, all at an affordable price.

“We’re incredibly proud to launch a video streaming service dedicated to TV lovers who crave even more quality television, while enhancing the value TV providers deliver to their subscribers,” said Kevin Crull, President, Bell Media. “In a fast-paced media industry in which the consumer is king, CraveTV raises the bar and redefines the Canadian TV landscape by offering a complementary, premium product at an incredibly great value.”

“With TELUS, Bell, and Bell Aliant already on board, we are thrilled to partner with Eastlink, Northwestel, and other CCSA members who have recognized the value and potential CraveTV provides,” said Domenic Vivolo, Executive Vice-President, Content Sales and Distribution Marketing. “We look forward to welcoming additional distribution partners as CraveTV ramps up with even more incredible content in its first months of service.”

“Right out of the gate, CraveTV delivers an incredible offering of some of TV’s most-watched and most-loved shows, with more to come,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “New content will be added every week on #iCraveFridays. What a way to start the weekend.”

CraveTV Hallmarks:

Premium Content
With content from all key Hollywood major and independent studios, CraveTV features thousands of hours of programming not found anywhere else. At launch, nearly 65% of the entire CraveTV catalogue is exclusive to the service, with more exclusive titles to be added regularly.

CraveTV provides subscribers with the largest collection of premium content in one place. The programming catalogue falls into three categories – exclusive past-season content, featuring back seasons of television biggest programs currently on air; an extensive and exclusive library, featuring complete catalogues of some of the best TV series that have ever aired; and original series never before seen in Canada. In its first year, CraveTV will feature more than 10,000 hours of premium, non-kids, TV content, representing more than 600 unique titles, including:

• the entire off-air library of HBO’s iconic programming catalogue, including THE SOPRANOS, THE WIRE, and SEX AND THE CITY;
• an unmatchable comedy slate headlined by SEINFELD and including THE BIG BANG THEORY, CHEERS, FRASIER, and CORNER GAS;
• an exclusive catalogue featuring every single episode of MONTY PYTHON’S FLYING CIRCUS;
• exclusive CraveTV originals: programming that will launch first in Canada on CraveTV, including MANHATTAN, BOSCH, and DEADBEAT;
• a Superhero collection headlined by some of the most-watched television programs currently on air including ARROW and, later in 2015, THE FLASH;
• a Sci-Fi & Fantasy collection led by genre blockbusters ORPHAN BLACK and DOCTOR WHO, and featuring all six series comprising the complete STAR TREK TV collection;
• an iconic Music Collection - TV programming expressly dedicated to music and its legends, including FOO FIGHTERS: SONIC HIGHWAYS, and CLASSIC ALBUMS;
• additional premium drama programming from Hollywood and the U.K. including MASTERS OF SEX, NURSE JACKIE, PERSON OF INTEREST, HOMELAND, THE FOLLOWING, GRACELAND, THE FALL, DALLAS, THE LAST SHIP, and UTOPIA;
• and the most-watched and most-acclaimed original Canadian primetime scripted programming, featuring SAVING HOPE, MOTIVE, 19-2, FLASHPOINT, and DEGRASSI.

Value
Truly complementary, CraveTV does not attempt to duplicate existing services, and as a result is able to deliver best-in-class, premium TV programming at an incredible value. CraveTV delivers more to subscribers by allowing them to marathon-watch best-in-class programming for just $4/month.

Accessibility
CraveTV delivers to subscribers access to the service on the platform of their choice, including on their traditional on-demand service via their set-top box. In addition, CraveTV will be available at launch on iOS, including Airplay, as well as Android handsets and tablets via the CraveTV app, and online at CraveTV.ca. And early next year CraveTV will be available on the Xbox gaming consoles, Windows 8, Windows Phone, Samsung Smart TVs, and Chromecast.

Ubiquity
With an objective of getting CraveTV into as many Canadian homes as possible, Bell Media has offered the service to all TV providers. Previously, Bell Media announced distribution partnerships for CraveTV with TELUS Optik TV, Bell Fibe TV, Bell Aliant FibreOP TV, and Bell Satellite TV at launch. Today, Bell Media confirmed that Eastlink is the latest distribution partner for CraveTV and will make the service available at launch, while Northwestel and other Canadian Cable Systems Alliance (CCSA) members will also provide the service soon.

Simplicity
CraveTV is about watching, not searching. As a result, titles are curated in a minimalist, easy-to-navigate interface. Programming can be searched by title, new addition, or by a specific collection on a simple-to-use menu. Among the categories are “Crime and Mystery,” “Action & Adventure,” “Music,” “Classic TV,” “Sitcoms,” and “Teen Drama.”

To subscribe to CraveTV for only $4 month, TV lovers are invited to visit www.CraveTV.ca or contact their TV provider.
Press Release.
 

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Discussion Starter #80
Bell Media announced today that it will kick off a massive promotional campaign for its premium subscription on-demand video streaming service, CraveTV, with an attempt to break the Guinness World Records mark for the Longest Marathon Watching TV. Beginning Monday, Dec. 8 at 1 p.m. ET, six TV buffs, or “Cravers,” will move into a highly visible, fully-functional living space outside of Bell Media’s 299 Queen Street West headquarters in Toronto, where they will attempt to watch CraveTV programs for 91 consecutive hours.
The Full Press Release has more details on the rest of their marketing campaign.
 
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