In a broadcast decision handed down today, the CRTC has approved an application by Bell Media for a new national English language Category B specialty television channel called Bella.
Category B channels are stations licensed by the CRTC to broadcast within defined formats but are not guaranteed cable or satellite television carriage rights.
In its application, Bell said the new station would be devoted to programming that relates to relationships, lifestyle, beauty, trends and style, and that includes features, coverage of live events and commentary on politics and modern culture from the female perspective. The proposed service would focus on the interests and needs of young professional women, young mothers, and women between the ages of 18 and 34.
The federal regulator did not receive any interventions in connection with this application.
While the CRTC approved the application for these new category B specialty channels, it does not mean the stations will ever make it to the airwaves. Many Category B channels that are approved never make it to air due to lack of interest from cable and satellite television distributors.
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