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Bell Media Announces Long-Term Partnership with UNINTERRUPTED Canada, Expanding Athlete-Driven Storytelling and Content for Canadian Viewers

Bell Media becomes UNINTERRUPTED Canada’s exclusive Canadian media partner, securing a premium content pipeline for Bell Media’s TSN, Crave, and Bell Media’s suite of CTV-branded platforms.

The partnership tips-off with the exclusive world premiere of ANYTHING IS POSSIBLE, an original documentary from UNINTERRUPTED Canada’s exclusive first-look deal with Toronto Raptors star Serge Ibaka, airing Thursday, Dec. 12 at 7:30 p.m. ET on TSN4.

The partnership sees Bell Media platforms premiere a multitude of original projects currently in the works at UNINTERRUPTED Canada, including KNEADING DOUGH CANADA presented by Tangerine Bank, a digital-first, six-episode series focusing on conversations with high-profile athletes about money and personal finances, and AVEC CLASSE presented by Holt Renfrew, which weaves Ibaka’s passion for basketball with his ahead of the curve flair for fashion off the court. Bell Media is also a partner on all UNINTERRUPTED multi-platform executions in Canada, including a multiplatform initiative, COURAGEOUS CONVERSATIONS.

Specific details on the rollout of additional UNINTERRUPTED Canada content will be confirmed in the coming months.
 

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Amusing this went to Bell Media/TSN considering the guy running this in Canada (Scott Moore) was the head of Sportsnet for eons.
 

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UNINTERRUPTED Canada and Par-Lay Content, together with TSN, announced the production of PAR-LAY – THE FRED VANVLEET STORY, an original documentary profiling the inspiring story of the Toronto Raptors star, which is set to debut in the fall of 2021, (Press Release)
 

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UNINTERRUPTED Canada announced production and principal photography are currently underway on a full-length original documentary feature titled BLACK ICE, which will explore the journey of Black hockey players. Bell Media will deliver the premiere of Black Ice exclusively to Canadian viewers on TSN, Crave, and CTV platforms. Elevation Pictures will oversee theatrical distribution in Canada. (Press Release)
 

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UNINTERRUPTED Canada in partnership with Bell Media announced an agreement to produce "SINC": The Christine Sinclair Story, an original documentary that charts the rise of Canada’s greatest soccer player through both an athletic lens and a tale of humanity, and compassion. Airing in 2022 on TSN and Crave, production and principal photography will commence in Fall 2021. (Press Release)
 
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